PSG AND GOAT SHOW PARIS IS NOTHING WITHOUT ITS PEOPLE

In the last decade, the ascendance of Paris Saint Germain has been the most clear example of what it means to be more than a football club. As a club with glorious domestic history, situated in one of the most prominent fashion capitals of the world, they’ve always generated appeal beyond the pitch. More recently, their player acquisitions, commercial partnerships and ambition to become a global powerhouse have paved the way for football clubs to reimagine their image, and draw fans in that may not necessarily be concerned about on-pitch performance. 

PSG’s second iteration of their ‘People of Paris’ campaign in collaboration with GOAT showcases the club’s intention to continue trailblazing this path. Partnering with one of the most recognisable platforms in its space, the premium feel that GOAT has always upheld marries perfectly with the A-list identity of PSG, whilst they also have both placed community at the heart of their corporations.

The Sport and Fashion crossover, especially for PSG, is something that is often considered. But this campaign elevates that crossover.

Being able to see Ronaldinho, who’s someone we could never say enough about, next to Dev Hynes, whose legacy knows no end, next to Fatou Diawara and Jenn Abeyratne, who we’re proud to call collaborators, friends and sources of inspiration is what Gauchoworld is here to celebrate. 

Even though Ronaldinho and Dev Hynes aren’t even initially from Paris, seeing the worlds of Music, Fashion and Sport live effortlessly together means that, in the words of Dev Hynes, Paris is a “home away from home”, and this campaign reflects the magic that can happen when this diverse ecosystem is celebrated.